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        <title>In the News - TRX</title>
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        	<title>In the News - TRX</title>
        	<link>http://www.trxpert.com/</link>
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        <description>Simplify the Juggle</description>
        <link>http://www.trxpert.com/</link>
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 		<copyright>Copyright (C) 2012-2013 - TRX</copyright>
 		<ttl>60</ttl>
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                <title>Advisor Technology 2013</title>
                <description>Check out this ebook on Advisor Technology.  Lots of good info!  Also, see page 16 for an article on Sheryl Rowling!</description>
                <link>http://www.trxpert.com/pdf/AdvisorTech2013.pdf</link>
                <guid>http://www.trxpert.com/pdf/AdvisorTech2013.pdf</guid>
                <pubDate>Thu, 11 Apr 2013 00:00:00 -0400</pubDate>
                <author>http://www.financial-planning.com</author>
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                <title>Easy Risk-Free Alpha of Over 100 bps Per Year!</title>
                <description>I’m hoping that this article headline has caught your attention. Do you think your clients would notice excess return of over 1 percent per year? What if you could produce this return without added risk and without a bunch of work? Well, it’s possible.</description>
                <link>http://www.trxpert.com/pdf/t3_risk_free_alpha_rowling_04_2013.pdf</link>
                <guid>http://www.trxpert.com/pdf/t3_risk_free_alpha_rowling_04_2013.pdf</guid>
                <pubDate>Thu, 11 Apr 2013 00:00:00 -0400</pubDate>
                <author>sheryl@trxpert.com (Sheryl Rowling)</author>
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                <title>The Truth Behind The Asset Location Controversy</title>
                <description>Asset location (location optimization) has been in the news lately.  With bond yields at an all-time low, should asset location strategies change?  I say no.  This article explains why.</description>
                <link>http://advisors4advisors.com/investing/strategies/article/17315-the-truth-behind-the-asset-location-controversy</link>
                <guid>http://advisors4advisors.com/investing/strategies/article/17315-the-truth-behind-the-asset-location-controversy</guid>
                <pubDate>Mon, 11 Mar 2013 00:00:00 -0400</pubDate>
                <author>sheryl@trxpert.com (Sheryl Rowling)</author>
                <category>location optimization</category>
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                <title>Using Software to Handle Portfolio Management</title>
                <description>Sheryl Rowling has CPA and PFS designations, an advisory firm in San Diego, and multiple mentions on various “top advisor” lists. So why did she decide to co-found a software business a few years ago?</description>
                <link>http://www.financial-planning.com/event-360/news/Using-Software-to-Handle-Portfolio-Management-2683199-1.html</link>
                <guid>http://www.financial-planning.com/event-360/news/Using-Software-to-Handle-Portfolio-Management-2683199-1.html</guid>
                <pubDate>Fri, 22 Feb 2013 00:00:00 -0400</pubDate>
                <author>sheryl@trxpert.com (Sheryl Rowling)</author>
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                <title>T3 Newsletter mentions TRX Patent</title>
                <description>Total Rebalance Expert (TRX) announced today the attainment of US Patent 8,321,320, granted November 27, 2012 for “Portfolio Management Analysis System and Method.” This patent for the “Analysis Expert” functionality in TRX protects the design, methodology and technology for identifying rebalancing opportunities on one screen across an entire client base at the account, household and asset class levels.</description>
                <link>http://technologytoolsfortoday.com/files/february2013-5fr43ws.pdf</link>
                <guid>http://technologytoolsfortoday.com/files/february2013-5fr43ws.pdf</guid>
                <pubDate>Thu, 07 Feb 2013 00:00:00 -0400</pubDate>
                <author>sheryl@trxpert.com (Sheryl Rowling)</author>
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                <title>RIA Industry Technology Veteran Joins TRX as Director of Marketing</title>
                <description>20 Year Technology Veteran, Karyn Davenport to Lead Marketing for Growing Portfolio Rebalancing Software Firm</description>
                <link>http://www.trxpert.com/pdf/TRX_Karyn_Davenport.pdf</link>
                <guid>http://www.trxpert.com/pdf/TRX_Karyn_Davenport.pdf</guid>
                <pubDate>Wed, 23 Jan 2013 00:00:00 -0400</pubDate>
                <author>sheryl@trxpert.com (Sheryl Rowling)</author>
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                <title>Total Rebalance Expert (TRX) and FinFolio, Inc., Form Strategic Partnership</title>
                <description>Integrated Portfolio Management Software and Rebalancing Solution Will Benefit Mutual RIA Clients</description>
                <link>http://www.prweb.com/releases/2013/1/prweb10304181.htm</link>
                <guid>http://www.prweb.com/releases/2013/1/prweb10304181.htm</guid>
                <pubDate>Wed, 16 Jan 2013 00:00:00 -0400</pubDate>
                <author>sheryl@trxpert.com (Sheryl Rowling)</author>
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                <title>TRX Callan Capital - Profile in Success</title>
                <description>A Merrill Lynch Breakaway Team Solves Trading and Rebalancing Needs with TRX.</description>
                <link>http://www.trxpert.com/pdf/TRX_Callan_Capital_Profile_in_Success_Write_up.pdf</link>
                <guid>http://www.trxpert.com/pdf/TRX_Callan_Capital_Profile_in_Success_Write_up.pdf</guid>
                <pubDate>Wed, 16 Jan 2013 00:00:00 -0400</pubDate>
                <author>sheryl@trxpert.com (Sheryl Rowling)</author>
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                <title>Advisors4Advisors Person Of The Year In RIA Practice Management: Sheryl Rowling </title>
                <description>In announcing last week that her TRX rebalancing app was integrated with Morningstar Office, Sheryl Rowling reached a new plateau, and it is sure not to be her last.</description>
                <link>http://advisors4advisors.com/managing/practice-management/article/16878-advisors4advisor-person-of-the-year-in-ria-practice-management-sheryl-rowling</link>
                <guid>http://advisors4advisors.com/managing/practice-management/article/16878-advisors4advisor-person-of-the-year-in-ria-practice-management-sheryl-rowling</guid>
                <pubDate>Mon, 07 Jan 2013 00:00:00 -0400</pubDate>
                <author>sheryl@trxpert.com (Sheryl Rowling)</author>
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                <title>Total Rebalance Expert Integrates with Morningstar Office&#8480;</title>
                <description>Total Rebalance Expert (TRX) today announced a data integration agreement with Morningstar, Inc., a leading provider of independent investment research. Now, advisors can automatically import their portfolio data from Morningstar OfficeSM, a global practice and portfolio management platform for independent financial advisors, into TRX’s software platform to streamline and simplify the rebalancing process.</description>
                <link>http://www.trxpert.com/pdf/TRX_MStarOffice_Release.pdf</link>
                <guid>http://www.trxpert.com/pdf/TRX_MStarOffice_Release.pdf</guid>
                <pubDate>Tue, 11 Dec 2012 00:00:00 -0400</pubDate>
                <author>sheryl@trxpert.com (Sheryl Rowling)</author>
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                <title>Year-End Tax Planning: Tax Gain/Loss Harvesting and Roth Conversions By Sheryl Rowling, CEO, Total Rebalance Expert</title>
                <description>As we approach the calendar year-end, clients look to their advisors to save them tax dollars. However, it’s difficult for advisors to navigate the maze of tax laws to make the right recommendations. In this article, I will attempt to provide some clear-cut guidance – and also demonstrate how Total Rebalance Expert® can help with the process.</description>
                <link>http://www.trxpert.com/pdf/Year_End_Tax_Planning_t3_dec_2012.pdf</link>
                <guid>http://www.trxpert.com/pdf/Year_End_Tax_Planning_t3_dec_2012.pdf</guid>
                <pubDate>Mon, 10 Dec 2012 00:00:00 -0400</pubDate>
                <author>sheryl@trxpert.com (Sheryl Rowling)</author>
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                <title>Profiles in Success – O&#39;Brien Financial Planning</title>
                <description>O’Brien Financial Planning is a thriving, independent financial planning and investment management firm located in a suburb of Richmond, Virginia. Founded by Dave O’Brien, MBA, AIF®, CFP®, O’Brien Financial Planning works with roughly 30 families as well as several qualified retirement plans, overseeing $30 million in client assets.</description>
                <link>http://www.trxpert.com/pdf/TRX_Dave_O_Brien.pdf</link>
                <guid>http://www.trxpert.com/pdf/TRX_Dave_O_Brien.pdf</guid>
                <pubDate>Fri, 30 Nov 2012 00:00:00 -0400</pubDate>
                <author>sheryl@trxpert.com (Sheryl Rowling)</author>
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                <title>Total Rebalance Expert Integrates with Orion Advisor Services</title>
                <description>New data integration streamlines portfolio rebalancing process for financial advisors.</description>
                <link>http://www.prnewswire.com/news-releases/total-rebalance-expert-integrates-with-orion-advisor-services-173304871.html</link>
                <guid>http://www.prnewswire.com/news-releases/total-rebalance-expert-integrates-with-orion-advisor-services-173304871.html</guid>
                <pubDate>Tue, 09 Oct 2012 00:00:00 -0400</pubDate>
                <author>sheryl@trxpert.com (Sheryl Rowling)</author>
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                <title>One Tool With Six-Figure Savings Potential</title>
                <description>Implementing rebalancing software can yield significant savings in both overhead and time spent managing client portfolios.</description>
                <link>http://www.morningstar.com/advisor/t/57647335/one-tool-with-six-figure-savings-potential.htm</link>
                <guid>http://www.morningstar.com/advisor/t/57647335/one-tool-with-six-figure-savings-potential.htm</guid>
                <pubDate>Thu, 14 Jun 2012 00:00:00 -0400</pubDate>
                <author>sheryl@trxpert.com (Sheryl Rowling)</author>
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                <title>Cleaning Up: Lindsay Lohan Somehow Forgot to Add the IRS to Her &#34;List&#34;</title>
                <description>Although Lindsay Lohan is supposedly in recovery from her various addictions, she reportedly owes the IRS over $140,000 for unpaid 2010 taxes. What could Lindsay’s advisors have done differently to make sure the federal government didn’t come so high on her list of people she’s wronged?</description>
                <link>http://www.trxpert.com/pdf/TrustAdvisor-LohanPROOF.pdf</link>
                <guid>http://www.trxpert.com/pdf/TrustAdvisor-LohanPROOF.pdf</guid>
                <pubDate>Thu, 19 Apr 2012 00:00:00 -0400</pubDate>
                <author>sheryl@trxpert.com (Sheryl Rowling)</author>
        </item>
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                <title>What&#39;s New at TRX &#45; Integrations</title>
                <description>FPPad Spotlight: Sheryl Rowling, CEO of Total Rebalance Expert at T3 2012.</description>
                <link>http://www.youtube.com/watch?v=JrpKkRuxok8</link>
                <guid>http://www.youtube.com/watch?v=JrpKkRuxok8</guid>
                <pubDate>Fri, 17 Feb 2012 00:00:00 -0500 </pubDate>
                <author>sheryl@trxpert.com (Sheryl Rowling)</author>
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                <title>BustByAllAccounts - Baby Boom or Baby Bust</title>
                <description>Will it be a Baby Boom or Baby Bust for you? Five ways to increase AUM by managing your clients’ retirement assets.</description>
                <link>http://www.trxpert.com/pdf/ByAllACcounts_Baby_Boom_or_Baby_Bust.pdf</link>
                <guid>http://www.trxpert.com/pdf/ByAllACcounts_Baby_Boom_or_Baby_Bust.pdf</guid>
                <pubDate>Wed, 16 Mar 2011 00:00:00 -0400</pubDate>
                <author>sheryl@trxpert.com (Sheryl Rowling)</author>
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                <title>Total Rebalance Expert&#174; (TRX&#174;) Announces Exclusive Discount Arrangement With AICPA</title>
                <description>Partnership Provides CPA Financial Advisors With an Affordable Top-Rated Rebalancing Tool</description>
                <link>http://www.marketwire.com/press-release/total-rebalance-expertr-trxr-announces-exclusive-discount-arrangement-with-aicpa-1403212.htm</link>
                <guid>http://www.marketwire.com/press-release/total-rebalance-expertr-trxr-announces-exclusive-discount-arrangement-with-aicpa-1403212.htm</guid>
                <pubDate>Mon, 28 Feb 2011 00:00:00 -0500</pubDate>
                <author>sheryl@trxpert.com (Sheryl Rowling)</author>
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                <title>AICPA Personal Financial Planning Community Newsletter &#45; Tax Strategies, Tax Loss Harvesting, and Mutual Funds</title>
                <description>Clients have two paramount aversions: losing money and paying taxes. Although advisers can’t control periodic market declines, they can mitigate them through diversification and rebalancing . . . although advisers can’t ensure that clients will never pay taxes, they can minimize taxes through location optimization, tax lot identification, and tax loss harvesting—tax management strategies that can save your clients money and add significant value to the adviser-client relationship.</description>
                <link>http://www.trxpert.com/pdf/Planner_jan-feb11_Final.pdf</link>
                <guid>http://www.trxpert.com/pdf/Planner_jan-feb11_Final.pdf</guid>
                <pubDate>Sun, 30 Jan 2011 00:00:00 -0500 </pubDate>
                <author>sheryl@trxpert.com (Sheryl Rowling)</author>
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                <title>Tax Loss Harvesting with DFA Funds</title>
                <description>Tax Strategies, Tax Loss Harvesting, and DFA Funds</description>
                <link>http://www.trxpert.com/pdf/DFA%20Tax%20Loss%20Harvesting.pdf</link>
                <guid>http://www.trxpert.com/pdf/DFA%20Tax%20Loss%20Harvesting.pdf</guid>
                <pubDate>Fri, 01 Oct 2010 00:00:00 -0400</pubDate>
                <author>sheryl@trxpert.com (Sheryl Rowling)</author>
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                <title>Better Balance</title>
                <description>The unprecedented market volatility that the Great Recession brought during the past two years has put tremendous pressure on financial advisors' back-office resources. One area of operations that has been particularly affected by volatility is advisory firms' ability to conduct securities trading.</description>
                <link>http://www.financial-planning.com/fp_issues/2010_8/better-balance-2667995-1.html</link>
                <guid>http://www.financial-planning.com/fp_issues/2010_8/better-balance-2667995-1.html</guid>
                <pubDate>Tue, 03 Aug 2010 00:00:00 -0400</pubDate>
                <author>sheryl@trxpert.com (Sheryl Rowling)</author>
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                <title>ByAllAccounts and Total Rebalance Expert (TRX) Offer Financial Advisors Holistic Approach to Rebalancing &#45; Press Release by TRX and ByAllAccounts</title>
                <description>Partnership Pairs Comprehensive Gathering of Financial Account Data With Automated Account Rebalancing Capability</description>
                <link>http://www.marketwire.com/press-release/ByAllAccounts-Total-Rebalance-Expert-TRX-Offer-Financial-Advisors-Holistic-Approach-1298535.htm</link>
                <guid>http://www.marketwire.com/press-release/ByAllAccounts-Total-Rebalance-Expert-TRX-Offer-Financial-Advisors-Holistic-Approach-1298535.htm</guid>
                <pubDate>Mon, 02 Aug 2010 00:00:00 -0400</pubDate>
                <author>sheryl@trxpert.com (Sheryl Rowling)</author>
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                <title>Roth Conversions &#45; Adding Value with Investment Strategy</title>
                <description>2010 can be known as the year of Roth IRA conversions. Most advisors find themselves inundated with analyses and the mounds of paperwork involved with carrying out Roth conversions. Beside figuring out if and how much Roth conversion your clients should do, there’s another angle to consider: investment strategy.</description>
                <link>http://www.trxpert.com/pdf/10-7%20TRX%20Reprint.pdf</link>
                <guid>http://www.trxpert.com/pdf/10-7%20TRX%20Reprint.pdf</guid>
                <pubDate>Thu, 01 Jul 2010 00:00:00 -0400</pubDate>
                <author>sheryl@trxpert.com (Sheryl Rowling)</author>
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